About Us

At the heart of "Hdoob AlReem" lies a passion for creating fashion that resonates with the emotions of women. My journey began with a love for designing my own abayas, experimenting with fabrics, and tailoring unique pieces that reflected my personal style. It was during my student days that my designs caught the attention of my peers, leading to a flood of compliments and inquiries about where to find such pieces. This encouragement fueled my dream of establishing a brand where I could express myself and celebrate the rich emotions that fashion can evoke. In my first collection, I was deeply inspired by the beautiful details of my beloved city “Abu Dhabi”, designing pieces that draws from the distinct essence of my surroundings, making each piece a tribute to my heritage. "Hdoob AlReem" embodies the threads of my identity, as I tailor designs that connect with women and redefine their experience of self-expression through fashion.

Vision

Our vision is to redefine the way women experience and express their emotions through fashion. We aim to create a world where every design tells a story, capturing the essence of individuality and the beauty of human connection. By blending artistry with emotion, we aspire to empower women to embrace their uniqueness and inspire confidence in their personal style.

Mission

Our mission is to craft exquisite designs that resonate with the emotional landscapes of our wearers. We are committed to designing pieces that not only reflect aesthetic beauty but also evoke profound feelings, allowing women to connect with themselves and their surroundings. Through sustainable practices and thoughtful craftsmanship, we strive to create timeless designs that celebrate the emotional richness of life, enabling every woman to wear her emotions with grace and authenticity.